Letter: Why Didn’t You Edit Costa?

December 19, 2018 by · Comments Off 

Reader Letter: Why Didn't You Edit Costa? 
Great podcast with George Costa. But why didn’t you cut the part when he said that pulling advertising on your site didn’t make any change? I would have cut that part out, and I’m curious why you didn’t?”
—JB, Midwest

Thanks for your message, JB. I normally edit each podcast a bit, mostly to remove the “ummmms” and pauses, sometimes for time (I like a 1-hour episode, give-or-take), and sometimes if I, or the guest, goes on a tangent that repeats what we have already said, if will not have an effect on the content.

I view every guest on Announcers Tower as I would a guest sitting on the couch in my own living room. Which is to say, that I would (almost) never tell them to stop talking, or edit what they said for my own purposes. In 146 episodes, I am almost-certain I have never done that.

If you haven’t-yet listened to the episode, JB’s letter refers to the part of the show, queued-up below, where George talks about his plans for the future, and looks back at some of Rennen’s past marketing efforts–most specifically pulling-back from online advertising in places like (click to start at the moment-in-question):

At 38:04, George acknowledges that, with no team on the track, he may re-evaluate that plan (but also says his gut says no)–still, if/when he does, we would be stoked to welcome Rennen back to the advertiser community, here on News.

George sent-over the following as an additional reply to your letter:

First off, I’d like to say I fully support what Mike and BMXnews are doing here with his websites. I was an advertiser for 6 or 7 years and in the days of intense Internet sanction drama on VBMX we would always see good clickthrough numbers on our Google Analytics in those days. My reasons for pulling back were mainly due to personal circumstances that arose about 2 years ago where I had to very closely evaluate every dollar we spend.

I was just freely speaking to Mike and I hope the sentiment I was trying to convey was “don’t take things for granted that the brands or sites or magazines you love will be around forever if you don’t help support them.”

Maybe it is time for more owners like myself to speak up and issue a warning call that if you care about something help support it.

Maybe instead of selling your used frame on the fence at the track, give it to a kid in need or donate it as a loaner bike to your local track and buy yourself a new one at retail. Sometimes people don’t know how good they have it while they are experiencing something. How many people are still reminiscing about the NBL, but didn’t support it to the level they needed to stay in business.

I have loved BMX ever since I first discovered it in BMX Plus! (RIP) back in 1987. I don’t want the sport to die but it’s time that everyone opens their eyes about how the BMX world operates around them, and do the right thing.

Back to the podcast: at 38:37, I weigh-in to give my opinion on what he said. I have to admit: it was tough to put that mirror up to our efforts, but it would be disingenuous to say “everything’s fine,” when the picture has, in fact, changed radically for us, on the advertising front, in the past 18 months or so.

But we still have a solid group of advertisers who believe in what we’re doing–believe that a NEWS site about BMX Racing is important to support (By the Way: please click on their banners, if you’re interested in their products. It really helps.). That faith, on their part, drives the future ambitions of this site (some of which, you will see in the coming weeks).

BMX News serves a valuable purpose in the sport, as a primary source for news— not opinion— but NEWS (and some opinion, too). We do stories that nobody else does, and I love that part of my job.

That said, I have great respect for ALL of the outlets who also cover this thing of ours, and we each have our own unique style and editorial approach.

I have to admit: it’s difficult to “suit up” for press release stories, especially after the story is all-over social media. We love “scoops” that nobody else has (send those to

If you have a newsworthy story, work with us to develop it, then share our post on your social channels…it’s better when someone else is talking about you anyway, right? I don’t guarantee we’ll take every pitch, but many days I’m dying for something of news value to post.

Wrapping-up on your letter, JB, you should also know that George and I are friends. I knew, going in, that he is a guy who speaks his mind…which is what makes him such a great guest on the podcast.

So our discussion, though structured, as all of our episodes are, was a conversation among friends, who have a long history. We have broken news together, and we have broken bread together (but, to my knowledge, have never broken wind together, LOL). I was not-at-all offended by what he said on the show.

Thanks again for your support of this site, and for your reader letter on this topic!

—Mike Carruth

UK Mail Order House “Source BMX” Coming to US

December 11, 2018 by · Comments Off 

Source BMX coming to Louisville, USA
This is hot off the wire, as News learns today that UK-based ecommerce powerhouse, Source BMX, is expanding their operation to the US in the new year. The story broke late Monday, as local news outlets in Louisville, KY picked it up from a business-publication in town. Read more

Lizard Skins Acquires Oury Grips

September 12, 2017 by · Comments Off 

Lizard Skins acquired Oury Grips

Oury Grips pre-date BMX Racing by a year or two, when MX racer Bill Oury, decided to design and manufacturer an aftermarket motocross grip. Oury Grips were always soft and awesomely “grippy,” right out of the bag, and came in “exotic” colors (at least exotic for BMXers) like Kawasaki Green.

The product has been US-made for all of its 48 years and, though somewhat overshadowed by Oakley’s marketing brilliance when it came onto the scene in 1975, Oury has always enjoyed a healthy fanbase, clear into the 21st century.

This week, it was announced that Utah-based Lizard Skins has acquired Oury, and began operating the company as a wholly-owned subsidiary, as of Sepember 1. The terms of the deal were not disclosed. Lizard Skins products include grips and tape for cycling, baseball, hockey and lacrosse.

Oury operations will run out of Lizard Skins’ Utah facility, though the brands will maintain their respective identities and product compositions.

Out-going Oury managing partner, Marta Schild, told Bicycle Retailer, in an interview:

We’ve been friends with the Lizard Skins team for many years, and they’ve always been kind and willing to lend a hand, even though we’re competitors. Their willingness to continue our traditions, like molding grips at the same USA-based facilities, helped seal the deal.

Lizard Skins’ most recent forray into BMX Racing was a sponsorship deal with Sam Willoughby for 2016, prior to Sam’s tragic accident, which occurred one year ago this week.

We look forward to seeing what the future holds for these two brands, and will updfate you on any post-acquisition news as it happens.

—Mike Carruth

BMX News Promax Top Story, Presented by Promax Components

New Ownership for Racer Concepts

September 7, 2017 by · Comments Off 

TJ and Kelly Vita of Racer Concepts

Racer Concepts and its grassroots team, Racer Army, have been gaining some serious ground over the past 24 months, with decal kits to dress up your race ride in your preferred color palette, and also team supplies such as canopies, pit dress and even their own line of custom jerseys and pants.

Over the weekend, we learned that founder James Morgan will be moving on from the company, and that TJ and Kelly Vita from Wisconsin would be taking the reigns, effective immediately.

News reached out to TJ on Sunday with a few questions about their plans for Racer Concepts and Racer Army going forward, as as well as some info on the change of leadership.

- Can you tell BMX News readers a little about Racer Army (history, what you do, etc)?
We acquired both Racer Concepts, and the Racer Army team, in the transition. Racer Army is a national and international BMX Race Team, with a focus on being low pressure, friendly, and family-oriented, and is primarily sponsored by Racer Concepts. Racer Concepts provides premium custom plates, graphics, tents and gear for individuals and race teams.

- In recent days, you have acquired Racer Army from founder, James Morgan. What is James moving on to?

James is sticking around as part of the Racer Army family, and I understand he’s looking forward to a good dose of family time.

- Tell us a little about your family’s time in the sport.

We love bikes in our home, and our family has been active in the sport of BMX since our son began riding. In the years we have been involved, I started racing for fun, we have started to donate our time as volunteers and board members at MadTown BMX in the Madison, WI area, and (like countless others) spend the majority of our time at MadTown BMX, and travelling to races and meeting our extended BMX family.

- What are your plans for Racer Concepts/Racer Army going forward?

We plan to continue growing the Racer Army BMX family. BMX is really one of the few sports that anybody can participate in, regardless of age, gender, or skill level. There is an opportunity for everybody to participate and have fun at the track. Racer Army helps to facilitate that by providing the lower pressure, family oriented atmosphere that we found and love so dearly.

As far as Racer Concepts goes, our aim is to continue to offer premium custom products, and develop the brand. We look forward to having a strong showing yet again at Grands this year to highlight the full range of what we have to offer. Feel free to stop by and say hi!

- How many Racer Army grassroots teams are there, and how many riders total?

There are Racer Army Brigades in all corners of the US and Canada, with about 130 riders, including Racer Concepts factory riders.

- Please give us a rundown of the products you offer.

We offer custom jerseys, pants, tents, number plates, banners, etc., all with turn-key design services, to really unify team branding. We also offer a wide range of fork wraps, frame kits, rim wraps, and other graphics, all with aftermarket alternative colorways and designs, or with custom work such as a rider’s name, team, number, color choices, etc.

- Is there anything else you’d like BMX News readers to know about Racer Army?

We came to know and love Racer Army as a large extended network of BMX family, one that is helpful and supportive across the country, and we welcome anybody who is interested in the team to reach out with any questions they may have.

We wish TJ and Kelly all the best in this exciting new project, and props to James and Jenny Morgan for leaving the brand in capable, passionate hands

For more information about Racer army, contact TJ at: or through the Racer Concepts Facebook page (link below).

—Mike Carruth


Racer Concepts Facebook Page

Racer Army Facebook Page

BMX News Promax Top Story, Presented by Promax Components

TJ and Kelly Vita of Racer Concepts

Editorial: John Paul Rogers Podcast

June 9, 2017 by · Comments Off 

John Paul Rogers on Dale Holmes PodcastEarlier this week, Dale Holmes recorded an episode for his “High-Low” podcast show featuring long-time BMX industry legend, John Paul Rogers.

I was looking forward to this episode since Dale told me about it a few weeks back in Nashville; JP and I just-missed each other in terms of our respective California adventures. If my understanding of the timeline is correct, he got there in late 1988 or early 89, and I pretty-much checked out of the BMX scene in March of 89, returning in March of 2008.

Two-hour podcast episodes are usually too long for my taste; I prefer to keep it to about an hour, both for listening and for our Announcers Tower podcast, here on News.

But, I have to admit, this was one I wish could have gone another hour—JP tells his stories in a way that keeps you smiling between belly-laughs, and provides plenty of useful detail into the outlines of history we have sketched in our minds.

The first hour or so of the episode was good-ol-days stuff, and we strongly encourage you to listen from the beginning; there is some true old-gold there.

But the purpose of this editorial is to give a tick-tock of what he covered, vis a vis present-day BMX Racing, and his opinions on some relavent topics therein.

We include some of our own notes on the points, and will include the embed to the show at the bottom, so you can listen along.

PARENTAL ADVISORY – This episode contains explicit language and adult themes. It may not be suitable for younger listeners.

Timecode – Topic

1:11:29 – Pro Racing is not an asset; does not bring riders in.

1:12:38 – What Freestylers think of BMX Racing

1:13:54 – SO much potential for BMX Racing

1:14:11 – Why are tracks so big?

1:15:30 – Elite Women

1:17:34 – Dale Asks: “Would Freestyle shot-callers get interested in BMX Racing?”

1:18:13 – On Greg Hill

1:19:15 – The only ones who have done independent events are freestyle guys

1:20:10 – BMX Racing is “Elitist” and exclusive.

1:20:23 – Racing’s Appeal to kids

1:20:50 – USA BMX Develop Pump tracks

1:22:43 – Smaller events

1:23:44 – They should have dirt jumping competitions at pro events.

1:24:03 – 100 pros, 100 amateurs and their families in Dirt Jump

1:26:00 – Reconnecting with the rest of BMX

1:26:19 – Faction Magazine

1:27:41 – Magazines and media

1:30:39 – “The money’s not bad” (in BMX Racing)

1:31:00 – “How can racing get big hen you’re only in 12 cities?”

1:32:06 – Pros should race for “$1000 per weekend x 40 weekends”

1:33:13 – Racing needs to “reconnect” with freestyle

1:34:15 – Talk about the freestyle brands, and bike sales numbers

1:37:24 – Prediction: 2020 will be the last Olympics for racing

1:42:36 – Talked to Mat Hoffman about UCI involvement in Freestyle

1:44:02 – Baffled USA BMX did not take up freestyle in North America
Editor’s Note: USA BMX *did* take up the cause of UCI BMX Freestyle in North America. It was big news last year, which we covered here on News, but we have not heard a peep about it for almost a year. Historically, freestylers want NOTHING to do with anything related to racing–even though, ironically, many top freestylers have racing roots, the rank-and-file do not, and want to stay as far away as possible from racing.

My take:

Many of the points above are JP’s opinion on a given person or topic, and we’re not going to nit-pick those.

Much of this discussion was taken from the pro point of view (talking about the number of stops on the USA BMX tour, and pro payouts, pro events and like-that).

But I felt compelled to weigh in on a few of the points concerning how BMX Racing should proceed in the future.

The concept of bringing the various BMX disciplines together (shoe-horning racing into the world of dirt, vert, park and/or street) is an interesting concept, but the reality is that it never really works in practice. The CULTURE of these groups are so different that it’s an oil & water scenario, with the rough and tumble freestyle crowd— PBRs in hand— dodging in and out of racing families walking to the moto boards or starting gate. Introducing that dynamic into national BMX Racing events would be, in my opinion, the worst possible thing for our sport, from a cultural point of view.

At root, BMX Racing is a family sport. Try-as-some-might to build it into it a spectator sport, an Olympic Sport, a Professional sport, a TV sport, etc.—it can be all of those things—but above all, BMX Racing is a family sport, in a way that the freestyle disciplines never will, or want to, be.

Yes, the freestyle events have lots of spectators, beer sponsors, etc. I’m not knocking the vibe or the setting for those events. But I, for one, would not want to see BMX Racing blended into those events–apart from a few choice instances (Sea Otter, for example, or if someone decided to stage an all-BMX “festival” of some kind).

A BMX Racing renaissance will not be found on the coat-tails of Freestyle this time (JP was correct that, in previous booms, this was the case). This time, we are really going to have to do it on our own, via the grassroots. We know from history that the pro and upper-echelon levels do not work to grow the sport by playing-up its extremes.

Let’s grow the grassroots to 100,000 or 200,000 participants in the US, then use those numbers to take things to the next level, then the next. THAT is the new paradigm that BMX racing needs to devote energy to. Because, by doing that, the culture of our sport is within OUR control, and we are not forced into a “take or leave it” choice by bringing non-racers into racing events, and introducing dozens of freestyle brands into our already-crowded ecosystem. We don’t really need them here; the BMX racing brands have things more-than-covered.

Don’t mistake the difference of my opinion with what was said as being “anti-change.” I think we MUST evolve BMX Racing in order to shape it into a program that works for the modern era. Between JP, Dale and many of the other voices out there talking about evolution, I line up with many of their points. I just think the evolution starts at the place we have paid the LEAST attention to over the years: grassroots. THAT is where we’ll find our 100,000 participants, not via bringing freestyle and racing together at nationals.

Big props and thanks to Dale and John Paul for a very entertaining and enlightening show! Can’t wait for part 2.

—Mike Carruth

Top Photo: via, via Facebook. No photo credit available.


John Paul Rogers Podcast on

BMX News Promax Top Story, Presented by Promax Components

Greg Hill Announces GHP is Shutting Down

March 14, 2017 by · Comments Off 

Greg Hill announces closing of GHP

BMX frame manufacturers are having a tough time nosing their way to the front of consumers’ minds lately. The massive influx of dozens of garage brands into the fairly-small BMX Racing marketplace over the past couple years leaves smaller slices of an already-small pie for which BMX Racing brands can compete.

Still, it was a big surprise to the BMX community when Greg Hill announced, on Sunday afternoon, that that he was shutting down the GHP frame brand after the current inventory is gone. The brand had seen three appearances on the BMX market, the first dating back to the 1980s, during the heyday of Greg’s storied racing career. This time, it was a 12-year run.

Here’s what he said in the Facebook announcement:

I am getting asked if were blowing out frames to make way for new ones, the answer is no. Basically, with over 150 different brands in the frame market it’s simply not a healthy market to be in.

We’ll be selling out our current inventory and moving out of the frame business and closing GHP down.

I appreciate all of your support this past 12 years it’s been fun, thank you all once again.

Immediately, everyone was writing “RIP” posts like the man, himself, had passed into the great beyond. Thankfully, nothing like that is the case. It’s the end of an era, to be sure. But, as the saying goes, “one door closes, another opens” (or something to that effect).

Greg, did not say he was getting out of BMX entirely-—only that the GHP brand of frames was shutting down. It remains unclear, but he still has his REMIX line of parts, and his Speed Seminar clinics, as many happy customers can attest.

BMX News will keep an eye on what’s next for our long-time friend, as he starts his post-GHP work. He did say, in another post, that he was writing another book about his life, so we will look forward to seeing that as well.

—Mike Carruth

BMX News Promax Top Story, Presented by Promax Components

The GHP BMX Racing frame brand is shutting down

Box Components Partners With UCI

February 15, 2017 by · Comments Off 

Box UCI BMX Number Plate

Box plates have been a fixture on the UCI circuit for a couple years now. But this week, their partnership took on a higher meaning, as Box became an official UCI partner. With the UCI Worlds happening here, on home soil in 2017, it’s oh-so-perfect that this new partnership gets started in 2017. Read more

Phil Maxwell is New Box BMX Brand Mgr.

November 16, 2016 by · Comments Off 

Phil Maxwell is Box BMX Brand Manager
There are a handful of guys still involved in the sport today who have roots dating back to the early days of BMX. Phil Maxwell is one of those guys. Unless you were around in the 70s, or happened to seek out a sponsorship more recently with one of the companies he was involved with behind the scenes, you may not know Phil—but trust us when we say, he is one of the movers and shakers of our industry.

Today, Toby Henderson, another one of those “early roots” guys mentioned above, announced that Phil would be joining Box Components as BMX Brand Manager.

Here’s what Toby told News about Phil’s addition to the team:

As we head into our fifth year as a brand, Box Components is proud to announce Phillip Maxwell as our new BMX Brand manager. With all the changes at Box in 2016, such as our MTB Product development and passing the torch of the Promax brand to QBP so we can better focus on Box, we really needed someone in-house to focus 100% on BMX Race, other than myself.

After a grueling interview process only ONE name rose to the top, Phil Maxwell. Although he will be wearing many hats Phil’s primary duties will include Sales, Marketing and Athlete Support.

Box Components’ commitment to BMX Racing has been shown through our financial investment into products, marketing and athletes over the last four years, and Phil will now lead our team into 2017 and beyond.

He will also be heavily involved with product development, as he will have his eyes and ears on what is relevant at the track.

Phil will be supported by the full staff here at CGI and I will remain here are HQ, overseeing the full operation, most specifically, our ongoing development of innovative performance-enhancing products.

More big news will be announced next week as Phil settles into his position officially on Nov 28th.

We also hit Phil up for a few questions on his background and plans for the Box Brand in 2017:

Tell us a little about your history in BMX Racing

My first experience with BMX happened around 1974/1975. Some guy was going around town, talking about holding a Bicycle Motocross race in a local park. Me and my buddy, David Ynzunza, maybe the Smith Brothers also, ventured to the park.

This guy had outlined a course with wooden jumps and a mud hole. I cannot remember how I finished but I was hooked! I raced locally at both Azusa tracks, Covina Valley BMX, Monrovia, La Mirada, Irvine, the Teen Center in Van Nuys, the list could go on. Surprisingly, I did really well, racking up a few hundred trophies and earning a bit of a name locally for myself. In 1977, I was approached by Jag BMX (A division of Mongoose Bicycles) and rode as a Factory Rider, this is where I met Tuni, Sewell, Hopkins, Brackens, the Roker kids, Atherton, Zagers, and more).

I did well on Jag BUT I was more of a soul racer and loved hanging out, and my stint there last roughly three years. I raced on and off through high school and college for fun, never really leaving the sport but hanging out on the fringes.

Over the last 39 years, I have had the pleasure of being affiliated with a lot of brands, either as a racer, employee or in a marketing capacity (Endo Racing Products, TW Racing, Robinson Racing, Brackens Racing Products, GT Bicycles, Redman/Avent/Bombshell, SE Racing, Crupi Parts, 805 Bicycles in Simi Valley, Supercross BMX, Incycle Bike Shop, Bike Alley, KMC Chains, The Hot Shoppe and ODI Grips).

All have played a role in helping me learn the business side of BMX and fine tuning my sales/marketing skills, while keeping my love/passion for the sport burning.

What, exactly does a “Brand Manager” do?
Brand management encompasses all aspects of a given brand. Managing sales, marketing, purchasing and most of all the product exposure. Basically everything relating to the brand. In this case the “Box BMX Racing Division”

What is your vision for the BOX brand now that you’re brand manager?
Toby, Ken, Gregorio, the inside office team and my predecessors (Michael, Michelle, Double D…) have laid the ground work and have/had the vision to make Box the premier components company in the world! I would like to build on this and Toby’s vision for the brand (ie: products, marketing, sales, OEM business, advertising, our BMX team(s), international markets…. to make sure when you want to buy a BMX product; Box is the brand setting the bar and the one you will invest in.

What would you tell a rider or team who wants a sponsorship from BOX?

I know Toby has some plans for the Pros, and we may have some sponsorship opportunities for teams and amateurs to be part of the Box Legacy. I don’t actually start at Box til the 28th, so we’ll have more to say on that after I am officially on the job.

Still, social media is HUGE and getting bigger and better as time goes on. My advice is for an individual and/or team looking for some type of sponsorship support (with Box or ANY company inside BMX or out) use Barry Nobles, Caroline Buchanan and Dale Holmes as role models and benchmarks in making you and/or your team into a marketing/sales/promotional social media machine.

In today’s marketplace, winning is always good BUT having a solid social media presence and following is almost as-important. Stop thinking about the smaller picture (ie: “What do I get”) and start thinking about the bigger picture of what can you bring to the table to help build this company/brand and maximize exposure. I GUARANTEE the rewards for what you bring to the table will pay off for you in the end!

Definitely exciting stuff for Toby, Phil and the whole Box Components crew. Phil, we wish you all the best and look forward to working with you.

—Mike Carruth

Alec Bob Shows off Rexer Rollers

August 24, 2016 by · Comments Off 

Alec Bob and Rexer Rollers
We have been keeping up with the on-track accomplishments of Free Agent’s Alec Bob for the past 18 months or so. He just touched down back at Marian University for another year of advancing the higher mind, AND has been diligently working on his BMX-related company, Rexer Rollers.

The mini rollers he produces are growing favorites among his fellow riders, and he just finished an edit that gives us some of the story behind the brand and its product. We thought this would be a prime opportunity to share it with you, and bring some additional detail to the story.

Speaking with News, here’s what Alec said about how it all got started:

The idea of selling portable mini rollers started in the Summer of 2014, when I sought to create a device I could use to warm-up in staging at the races.

I tested my first prototype at the Derby City Nationals in 2014. It was a great race for the test because I was able to test in both wet and dry conditions.

Throughout the weekend I received a lot of positive feedback on the rollers. I was asked, more than a few times: “Where can I buy a set?”

I thought to myself, “with the popular demand for portable rollers I could make and sell these.” Rexer Rollers were born! The product went on the market at the 2014 Disney Cup Nationals. I started small with ten units I made myself and sold via personal sales.

We asked Alec about the benefits to using rollers at the races. Here’s what he told us:

To me, it didn’t make sense to warm-up before a race, go sit in staging for 15-20 minutes while my muscles cooled down, then go race with cold muscles, which resulted in undesirable results. I wanted to be able to stay warm while waiting for my race in staging.

Many racers are unaware of the benefits from properly warming up prior to a BMX race or any other physical activity. To benefit a rider the most, a warmup should work the same muscles they will be engaging during their race.

A good BMX race specific warmup is a five to eight minute light-controlled stationary spin on a set of Rexer Rollers. A rider will increase their heart rate and blood flow, as well as muscle and core temperature. Increased muscle temperature improves their rate of force development, reaction time, strength and power output. Increased heart rate leads to improved blood flow to your active muscles.

The end result is a significantly improved level of performance on the track. It was time to go to work.

Closing out this “mini-view,” we asked Alec how News readers can buy a set, and how much they cost.

Rollers can be purchased via our Facebook page (link below) or via email at Units are on sale for $159 USD plus shipping and handling.

We only offer US and Canadian shipping at the moment, but we will be branching out to serve international customers in the near future.

Feel free to give us a follow on Facebook or Instagram at Rexer Roller to keep up with product updates.

Thanks to Alec for giving us the first look at his edit, and the backstory on creating a new BMX company from scratch. Well done!

—Mike Carruth


Rexer Rollers on Facebook

BMX News Promax Top Story, Presented by Promax Components

J&B Importers Acquires Alienation

August 15, 2016 by · Comments Off 

J&B Importers Acquires Alienation
Back on May 18, BMX News ran an article entitled: “Buy A Brand: Alienation For Sale” which, as the title implies was meant to put the word out to the industry that this popular brand was looking for a new owner to take it to new heights in its market category.

Yesterday, Alienation President, Zach Taylor, announced that J&B Importers of Miami, FL has acquired the brand. The terms of the deal were not disclosed. JBI has been in business for over 40 years, and has played a big role in the bike industry all-along the way. They have a big distribution footprint in the US, with 11 regional distribution centers, strategically placed around the nation. Wheels are a big part of their business, and they build over 6,000 each week–providing awesome potential for a BMX brand like Alienation.

Zach gave News the following info about the acquisition, and his role going forward, in a release:

Alienation will continue to operate independently with myself, and our existing management team. The transaction is effective immediately.

Mitch Gurdjian, co-chief executive officer of J&B said: “We see a tremendous opportunity in the Alienation brand and look forward to continuing the development of TCS (Tubeless Compatible System) products. Moving the wheel build process in-house will allow us to quickly adapt spec, control quality, and provide healthy margins for the IBD.”

Back to Zach:
We started Alienation ten years ago to offer inherently better products. We have had amazing success to date and are excited about joining forces with J&B. J&B has a significant reach within the IBD, making them a natural fit. We look forward to further propelling forward with tubeless within BMX. We have some exciting new developments. We just signed an agreement to utilize Kappius’s rear hub internals for BMX. I am really excited by these developments.

In the 2017 model year, brands including Haro/Premium, Kink and Redline will feature Alienation rims on upcoming models.

I will be attending Interbike, representing Alienation, in J&B booth #8195

A big BMX News congratulations to Zach and JBI as they start their new joint-mission together.


Alienation Website

J&B Importers Website

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